RiskCenter is the first Web-based syndicated news service devoted exclusively to providing financial risk professionals with the inside scoop on breaking economic, political and financial stories, as well as the risk strategies required to measure and manage these risks. Acting as the eyes and ears for risk professionals, RiskCenter provides an information filter so that viewers do not have to search through a myriad of sources to find the key news that has been researched and written from the point of view of a risk manager.

RiskCenter sources its information from both official sources-federal banks, treasury units, and international agencies, for example-and internal sources. Whether its breaking a new story on a bankrupt corporate or a new issue specific to risk management, RiskCenter differentiates itself from other news sources by researching and writing stories from the risk management viewpoint. In other words, each story states the event and issue, indicating why this is important to RiskCenter viewers, and offers alternative views on how to measure and manage those risks.

Targeted Audience

The targeted audience is financial professionals whose responsibility is to measure or manage the risks inherent in their firm's business. These duties could fall within one or more job functions, including:

• Risk control and audit
• Credit, market or operational risk management
• Balance-sheet management
• Portfolio management
• Quantitative analyst
• Legal
• Enterprise-wide risk management
• Asset/Liability management
• Treasury
• Model risk control
• Chief Financial Officer
• And others

The reason for the wide range of duties is that risk management is evolving from the traditional control or policing function, to a more offensive goal of using risk-adjusted information in determining asset allocation strategies. The risks faced by most corporations relates to the impact the markets might have on a financial instrument, the corporation itself and its counterparties. In general, the targeted firms include financial institutions, corporations, asset management firms, hedge funds, pension and endowment funds, consultants, insurance companies, rating agencies, regulatory agencies, educational institutions, professional associations and risk management vendors.